How Home Buyers Found the Home They Purchased – Marketing Your Home To Sell

Literally every day I am solicited by different marketing and internet companies asking me to use their product to market and sell my listings.  In sifting through what works and what does not work, I like to look at the consumer (the Buyer) and see what they used to find the home that they purchased.  When you (the Seller) are wanting to sell your home, you should consider using an agent who is familiar with the most effective marketing techniques to get your home sold fast and at the best price.

Luckily, each year the National Association of Realtors conducts a study to analyze the Home Search Process.  I love to study this report so I can better serve my home sellers.  In this video I will be sharing with you the survey results for How Home Buyers Found The Home They Purchased.

When starting the home buying process, the Internet continues to play an important role.  Thirty-five percent of buyers first looked on the internet to find properties for sale as their first step.  On average, they would look online about 2 weeks before contacting a real estate agent.  Buyers between the ages of 25 to 44 were most likely to look online for properties and buyers over 65 years old were more likely to contract their real estate agent as the first step.

The real estate agent continues to be an important resource for buyers in finding a home.  The survey found that 35 percent of home buyers found the home they purchased through their real estate agent.   Eighty-seven percent of buyers used real estate agents during their home search process.   Buyers of previously owned homes were most likely to report using a real estate agent.

The Internet and real estate agents have remained the two highest ranking resources (3 out of 4 buyers) consistently over the years, however, real estate agents are ranked the most useful resource.

Find out more about how to effectively market your home for sale –